A Partnership Written In The Star

Steve Jobs and Steve Wozniak. Milk and cookies. Han Solo and Chewbacca.  All awesome in their own right but exponentially more memorable and powerful as a pair.

The mentality of ‘better together’ applies to more than innovation, dessert and sci-fi. It also goes a long way to building a better community.

Frisco, Texas, a business-and-family-friendly suburb north of Dallas, learned long ago a rising tide lifts all boats. In fact, partnership has always been one of the secrets to the city’s success. Perhaps not as much of a secret any more as the city has now completed its fourth professional sports venue as the result of public-private partnership – The Ford Center at The Star in Frisco.

The City of Frisco’s 2016 Year in Review demonstrates the benefit of partnership in a big way with a look at the opening of The Star in Frisco among other highlights for the year. The first-of-its-kind partnership brought together a city government, public school district and NFL team. The Ford Center serves as the Dallas Cowboys’ new world corporate headquarters and training facility. It is also a football stadium for the Frisco Independent School District and a midsized event and sports center for the City of Frisco.

 A moment not to miss in Frisco’s year-in-review video comes at 1:40. Watch an emotional Jerry Jones explain why the experience for high school students is at the heart of The Star partnership.

A few facts about the 91-acres of The Star in Frisco:

  • The publicly-owned Ford Center sits on 20 acres and includes a 12,000 seat indoor stadium and event center, two outdoor practice fields and parking structure.
  • Five acres of The Star are carved out for the Cowboys’ world corporate headquarters building. At 420,000 square feet, the HQ also provides in-demand, class-A office space for lease.
  • The privately-developed 66 acres currently under construction includes the 300-room Omni Hotel Frisco and conference center,  Baylor Scott & White Sports Therapy & Research facility, plus destination restaurants and retail.
  • At buildout, the capital investment for the 91 acres of The Star in Frisco development is estimated to be $1.5 billion.
  • The 30-year projected economic impact to the North Texas region is $23.4 billion, and will add 4,500 new jobs.
  • Learn more about the structure of the public-private partnership behind The Star in Frisco here.

Find the Frisco EDC online at or on Twitter @FriscoTXEDC. Even better, connect with a real, live person, our VP Dave Quinn, at 972.292.5158,, or @davequinn247 on Twitter and LinkedIn.